20 oct. 2026 ·@Loovyads
Last Updated: October 20, 2026 · Effective Date: [date of publication]
1. Introduction & Who We Are
Loovy.ca (the “Platform”, “we”, “us” or “our”) is operated by Loovy Inc., 1000 Rue De La Gauchetière Ouest, Montréal, QC H3B 4W5, Canada, support@loovy.ca.
Loovy.ca is an online classified advertising platform. It allows homeowners and individuals (“Users”) to browse and respond to advertisements posted by independent trade professionals and service providers (“Advertisers”), such as plumbers, electricians, painters and general contractors across Canada. Browsing the Platform, creating a profile and posting a listing are currently free. We may introduce paid subscriptions for Advertisers in the future. If we do, we will update this Policy and notify registered users before we collect any payment-related information.
Before an Advertiser’s profile and listing are published, the Loovy team reviews the identity document and trade licence the Advertiser submits. This review only checks that the documents appear valid and match the information provided. It is not a guarantee of the quality, safety or legality of any work performed by an Advertiser.
Important — what Loovy.ca is and is not: Loovy.ca operates as a classified ads board. We are not a contractor agency, an employer, or a party to any service contract between Users and Advertisers. We do not employ, contract or manage any trade professional listed on the Platform. We do not process payments between Users and Advertisers. Loovy.ca does not currently process any payments. All contact, negotiation and transactions take place directly between Users and Advertisers.
2. Scope & Applicable Law
This Privacy Policy explains how Loovy.ca collects, uses, stores and discloses personal information in accordance with:
- PIPEDA — the Personal Information Protection and Electronic Documents Act (federal)
- Quebec Law 25 — the Act respecting the protection of personal information in the private sector, as amended by Law 25 (formerly Bill 64)
- CASL — Canada’s Anti-Spam Legislation
This Policy applies to all visitors, registered Users and Advertisers who access or use the Platform in any way. A French version of this Policy is available at [link to French version].
3. What Personal Information We Collect
We collect only the personal information necessary to operate the Platform, in two ways.
3.1 Information You Provide Directly
| Type | Examples | Who provides it |
|---|---|---|
| Account information | Name, email address, password | All registered users |
| Profile information | City/region, trade category, hourly rate, bio, profile photo | Advertisers |
| Verification documents | Government-issued photo ID and trade licence (including licence number and issuing body) | Advertisers |
| Ad/listing content | Service description, pricing, availability, photos | Advertisers |
| Communications | Messages sent through the Platform’s contact system | All users |
| Support requests | Emails and messages sent to support@loovy.ca | All users |
3.2 Information Collected Automatically
When you visit Loovy.ca, we automatically collect certain technical information:
- IP address, for security, fraud prevention and regional content
- Browser type and version
- Device type (desktop, mobile, tablet) and operating system
- Pages visited and time spent
- Referring URL (the site you came from)
- Cookie data (see Section 8)
3.3 What We Do NOT Collect
Loovy.ca does not collect or store:
- Payment card numbers or bank details. The Platform does not currently process payments. If paid plans are introduced, card data will be handled only by our payment processors, never by Loovy.ca.
- Social Insurance Numbers (SIN). If a verification document shows information we do not need, such as a SIN or health card number, please cover it before uploading.
- Background check or criminal record information
- Location data beyond city and province (no real-time GPS tracking)
4. How We Use Your Information
We use personal information only for the purposes below. We ask for your consent when you register, and separately for optional uses such as newsletters.
| Purpose | Basis |
|---|---|
| Create and manage your account | Needed to provide the service |
| Verify an Advertiser’s identity and trade licence before publication | Your consent, given when you submit the documents |
| Display an Advertiser’s profile and listing once verified | Needed to provide the service |
| Allow homeowners to view and contact Advertisers | Needed to provide the service |
| Send account-related notifications (new message, account updates) | Needed to provide the service |
| Respond to support requests | Needed to provide the service |
| Prevent fraud, spam and abuse | Security and legal requirements |
| Improve Platform functionality and performance | Your consent to analytics cookies |
| Send optional newsletters or platform updates | Your consent (CASL-compliant) |
| Comply with applicable Canadian law | Legal requirement |
Verification documents are used only to verify identity and licence. They are never published, sold or used for any other purpose.
We do NOT use your personal information for:
- Selling to third-party marketers
- Targeted advertising by third parties
- Automated profiling or automated decision-making
- Building marketing databases
- Any purpose not listed above
You may withdraw your consent at any time (see Section 10). Withdrawing consent to verification may prevent an Advertiser’s listing from being published.
5. Classified Ads — Important Privacy Notice
Loovy.ca is a public classified ads board.
When an Advertiser’s listing is published, the following information is publicly visible to all visitors of the Platform:
- Business or display name
- City and province
- Service category
- Ad description and photos
- Hourly rate or pricing information
- Ratings and reviews received
- A “Verified” badge, if the Advertiser’s documents have been approved
The verification documents themselves (ID and trade licence) are never displayed publicly.
Advertisers are solely responsible for any personal information they choose to include in their public listings. We strongly advise Advertisers not to include sensitive personal information (home address, personal phone number, financial details) in public ad content.
When a homeowner contacts an Advertiser through the Platform’s messaging system, both parties share contact information directly with each other. Loovy.ca is not a party to those communications or to any resulting transaction.
6. Sharing Your Personal Information
Loovy.ca does not sell, rent or trade your personal information. We share limited personal information only in the circumstances below.
6.1 Service Providers
We use third-party service providers who process data on our behalf under written agreements that require confidentiality and appropriate security measures.
| Provider type | Purpose | Data shared |
|---|---|---|
| Web hosting provider [name] | Platform hosting and storage | Account data, listing data, verification documents |
| Email service provider [name] | Transactional emails (account notifications) | Email address, name |
| Analytics provider [name] | Usage statistics, only with your consent | IP address, page views, device information |
| Security/anti-spam service [name] | Fraud and bot prevention | IP address, usage patterns |
Providers may only use the data as we instruct and to deliver their service.
6.2 Legal Requirements
We may disclose personal information if required by:
- A valid court order or subpoena
- Law enforcement authorities
- Regulatory bodies under applicable Canadian law
- The need to prevent fraud, illegal activity or imminent harm
6.3 Business Transfer
If Loovy Inc. is involved in a merger, acquisition or sale of assets, your personal information may be transferred to the successor entity, which must protect it as described in this Policy. We will notify you of any such change.
7. Data Retention
We keep personal information only as long as needed for the purposes described in this Policy, then delete or anonymize it.
| Data type | Retention period |
|---|---|
| Active account data | Duration of the account, then deleted or anonymized within 90 days of closure |
| Verification documents (ID, trade licence) | Deleted 30 days after the approval or rejection decision. We keep only a record of the outcome and its date. |
| Deleted listings/ads | 90 days after deletion, then permanently removed |
| Support communications | 2 years |
| Server logs / IP data | 12 months |
| Anonymized analytics | Indefinitely (no personal identifiers) |
When personal information is no longer needed, we destroy it securely or anonymize it using industry-standard methods.
8. Cookies & Tracking Technologies
Loovy.ca uses cookies to operate the Platform. Functional and analytics cookies are set only after you consent through our cookie banner, and you can change your choice at any time using [Cookie settings link]. More detail is in our Cookie Policy.
8.1 Types of Cookies We Use
| Cookie type | Purpose | Consent needed? |
|---|---|---|
| Essential cookies | Login sessions, security tokens, form submissions | No (required for the Platform to work) |
| Security cookies | Fraud detection, bot prevention | No (required) |
| Functional cookies | Remember language, region, filter preferences | Yes |
| Analytics cookies | Page view statistics through [analytics provider name] | Yes |
8.2 What We Do NOT Use
- Advertising or retargeting cookies
- Social media tracking pixels (such as the Facebook Pixel)
- Cross-site behavioural tracking
8.3 How to Manage Cookies
Besides our cookie banner, you can control cookies in your browser settings:
- Chrome: Settings → Privacy and security → Cookies
- Firefox: Settings → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Manage Website Data
Disabling essential cookies may prevent the Platform from working correctly.
9. Data Security
Loovy.ca applies security measures suited to the sensitivity of the information we hold:
- SSL/TLS encryption (HTTPS) on all pages
- Hashed password storage
- Access controls, so only authorized personnel can view personal data
- Restricted storage of verification documents in a private location that is not accessible by public web address, with access limited to the team members who perform verification
- Regular software updates and vulnerability scanning
- Automatic session timeouts for inactive accounts
If a confidentiality incident presents a risk of serious injury, we will notify the Commission d’accès à l’information du Québec, the Office of the Privacy Commissioner of Canada where required, and the people concerned, and we keep a register of such incidents.
No system is 100% secure. We cannot guarantee the absolute security of information sent over the internet, and we are not responsible for information that Users and Advertisers share directly with each other outside the Platform.
10. Your Privacy Rights
Under PIPEDA and Quebec Law 25, you have the following rights.
| Right | What it means | How to exercise it |
|---|---|---|
| Access | Request a copy of the personal data we hold about you | Email our Privacy Officer (Section 15) |
| Correction | Correct inaccurate or incomplete data | Account settings or email |
| Deletion | Request deletion of your account and data, subject to legal retention duties | Account settings or email |
| Portability | Receive your data in a structured, commonly used format | Email our Privacy Officer |
| Withdraw consent | Withdraw consent at any time, including to marketing emails and analytics cookies | Unsubscribe link, cookie settings or email |
| Complaint | File a complaint with a privacy authority | See below |
We respond to all privacy requests within 30 days. We may ask you to confirm your identity before acting on a request.
If you are not satisfied with our response, you may file a complaint with:
- The Office of the Privacy Commissioner of Canada (priv.gc.ca)
- The Commission d’accès à l’information du Québec (cai.gouv.qc.ca)
11. Children’s Privacy
Loovy.ca is intended for users 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If we learn that a minor has registered, we will delete the account and all associated data. If you believe a minor has created an account, contact us at support@loovy.ca.
12. Third-Party Links & External Contact
Advertisers may link to their own websites or give direct contact details (email, phone number) in their listings. Loovy.ca has no control over, and takes no responsibility for, the privacy practices or content of any third-party website or direct communication channel. We encourage you to read the privacy policy of any site you visit.
13. International Data Transfers
We store the Platform’s data on servers located in [Canada / province]. Some service providers, including [analytics provider], may process personal information outside Quebec and outside Canada, including in the United States.
Before we communicate personal information outside Quebec, we assess the sensitivity of the information, the purposes of the use, the safeguards in place and the legal framework of the destination, and we require the provider to protect the information to an equivalent standard through a written agreement.
14. Changes to This Privacy Policy
We may update this Privacy Policy. When we make significant changes, we will:
- Post the updated Policy on this page with a new “Last Updated” date
- Email registered users
- Display a notice on the Platform homepage for 30 days
- Ask for your consent again where the law requires it
The previous version remains available on request.
15. Contact Us — Privacy Requests
The person in charge of the protection of personal information at Loovy Inc. is Mountasar, Founder.
Loovy.ca — Privacy Office
- Email: support@loovy.ca
- Address: 1000 Rue De La Gauchetière Ouest, Montréal, QC H3B 4W5, Canada
We respond to all privacy inquiries within 30 days.
By creating an account and ticking the consent box, you confirm that you have read this Privacy Policy and agree to the collection, use and disclosure of your personal information as described in it. You can withdraw your consent at any time as set out in Section 10.